The Dangers of AI In Video Production

The good doesn’t come close to outweighing the bad

Matt Croak Code


Photo by Andy Kelly on Unsplash

It’s no secret that AI has been wildly disruptive in the last year — and it is expected to become even more so. That disruption brings with it controversy.

One of the ways that it is causing controversy in the use for video production. Why is it controversial?

At the moment, arguably the most obvious reason — if you’ve been paying attention to the actors and writers strike — is that it will only further undermine human efforts in TV and film production.

Originally, the strikes were centered around writers and actors not getting paid a reasonable amount for their contributions. This, while producers and CEOs of production companies make astronomical amounts.

What does this have to do with AI?

Well, Netflix recently posted a job for an AI Product Manager.

The salary?


What might this AI Product Manager do? Well, it is likely they will oversee efforts to incorporate AI into Netflix’s production of original feature films and shows.

Not only is the salary amount adding an ironic insult to injury, it shows that production not only doesn’t want to pay writers and actors a fair share, but also demonstrates their willingness to remove these people from production entirely.

I won’t go too much further into detail about the above controversy as it’s rather self explanatory and already widely covered. Instead, I’ll dig a little deeper into the more nuanced areas of impact for AI in video production.

First, let’s talk about how AI might actually be good for the television and film industry.

The “Good”

I’ve seen a lot of “good” from AI video production on LinkedIn. This post and this post (about the speed at which AI video production is accelerating which, frankly, is frightening) in particular are why I decided to write this post.

Not only those posts…