The Dangers of AI In Video Production

The good doesn’t come close to outweighing the bad

Code & Coins
13 min readAug 11, 2023
Photo by Andy Kelly on Unsplash

It’s no secret that AI has been wildly disruptive in the last year — and it is expected to become even more so. That disruption brings with it controversy.

One of the ways that it is causing controversy in the use for video production. Why is it controversial?

At the moment, arguably the most obvious reason — if you’ve been paying attention to the actors and writers strike — is that it will only further undermine human efforts in TV and film production.

Originally, the strikes were centered around writers and actors not getting paid a reasonable amount for their contributions. This, while producers and CEOs of production companies make astronomical amounts.

What does this have to do with AI?

Well, Netflix recently posted a job for an AI Product Manager.

The salary?


What might this AI Product Manager do? Well, it is likely they will oversee efforts to incorporate AI into Netflix’s production of original feature films…